In partnership with Online Mom Media and WWE this post is written to provide valuable resources and information for families with children. All opinions are my own.
World Wrestling Entertainment has a whole new face and a whole new attitude. Since professional wrestling sports entertainment was founded in 1952 it has become an American pop culture phenomenon. From the Attitude and Ruthless Aggression eras to Hulk Hogan and the Rock, the WWE continues to churn out pop culture icons, attract new fans, and has worked hard to change public perception by focusing on community outreach and initiatives.
I received an invitation recently to attend the Chicago Live WWE Payback event. Although I’ve been an avid fan of the television events and Diva’s reality show, I hadn’t been to a live event since I was a kid. That was back when it wasn’t really a “kids” event. But then again neither was hanging out in the arcade while your parents finished bowling on Thursday nights; nor playing $10 on the jukebox while your parents had a couple drinks at the bar. Maybe that’s a Chicago thing. LOL
In a group with other local bloggers we were treated to food and fun in the green room. There were stations set up for the kids to play and make signs while the parent bloggers had a special round table with none other than Stephanie McMahon, Villain (her WWE storyline) and Chief Branding Officer of the WWE.
I can’t say enough about Stephanie McMahon. Without rushing she greeted each one of us with a personal introduction and handshake. She sat with us and talked about her work on outreach and initiatives, took all of our questions, shared some stories from her experiences, and even a little about being a working mom. She would have kept on but the Superstars came funneling in for photo opps and mingling. Telling the story to a friend I said “I think I fell in love with Stephanie McMahon last night”. Not because of who she is but because of what she is. Her passion and commitment was genuine and infectious. And Stephanie if you’re reading this – keep up the good work. You’re turning authentic advocates into a powerful marketing force. Go girl!
So much has been written in recent years about the pros and mostly the cons, of how the WWE is moving too much toward family-friendliness. It seemed to me a good balance of action, drama and pyrotechnics for everyone. Not too PG at all, yet not too UFC either. The crowd was amazing and we found ourselves yelling and chanting right along with them. It was a blast!
Check out some of the amazing work the WWE is doing below.
WWE Anti-Bullying Program - Be a STAR (Show Tolerance and Respect) was founded by The Creative Coalition and WWE in April 2011. The mission of #BeaSTAR is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. The Alliance debuted #BeaSTAR Chapter Toolkits to help schools and communities start their own Be a STAR chapters. The free kit includes a guide on how to start a Be a STAR chapter, suggested activities, resources, a poster and other useful tools to combat bullying.
WWE and 2014 Special Olympics USA Games – WWE is utilizing all of its platforms, including TV broadcasts, Live Events, and digital and social media to generate awareness and raise funds in support of the USA Games. WWE will serve as the Official Production Partner of the games, filming the Opening Ceremonies as well as producing daily recaps of the sporting competitions and special events throughout the games. WWE will also produce an hour-long television show highlighting the games.
WWE and the Ad Council - WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. Join us for a special Twitter Event this Thursday, June 12 at 7 pm ET for a Q & A with Rowena Patrick from @AdCouncil and David Miller from @Fatherhoodgov as we discuss the new WWE Public Service Announcements (PSAs) about responsible fatherhood and the various resources available at Fatherhood.gov! RSVP for the Twitter Event HERE. Tag #WWEMoms #WWEDads